Controversial comedian DeeOne has sparked debate in the Nigerian entertainment industry by claiming that actress Genevieve Nnaji's limited social media presence is negatively impacting her brand and relevance.

Speaking on a recent episode of Pulse's Hot Takes podcast, DeeOne asserted that celebrities who maintain mysterious personalities and rarely post on social media struggle to remain in the public consciousness.

"Genevieve not talking much on social media is not helping her. Genevieve not posting on social media every time is reducing her brand," DeeOne stated. "Let me rephrase it — anybody who is not posting constantly is not top of mind."

Social Media Relevance in Modern Celebrity Culture

In a bold comparison that has raised eyebrows among fans, the reality star claimed that popular TikToker Peller currently enjoys more relevance in Nigeria's internet space than the veteran actress.

"What makes her [Genevieve] different from other actresses? Number one from when? Since which year? Peller right now is more relevant on the internet space in Nigeria than Genevieve Nnaji," he added.

DeeOne's comments highlight the evolving landscape of celebrity culture in Nigeria, where social media presence has become increasingly crucial for maintaining public relevance and brand value.

Genevieve Nnaji, widely regarded as one of Nigeria's most accomplished actresses with a career spanning decades, has maintained a relatively low profile on social media platforms compared to many of her contemporaries.

The comedian's remarks have ignited discussions among entertainment industry observers about the balance between maintaining mystique and ensuring continued relevance in today's digital-first entertainment landscape.

As of publication time, Genevieve Nnaji has not responded to DeeOne's comments.

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