Grammy-winning Nigerian artist Burna Boy has declared that his popular alter ego, "The African Giant," is dead. The music star made this revelation in a post on the Instagram page of his upcoming album 'No Signs of Weakness.'

According to Burna Boy, the "African Giant" persona was "killed by his people." He further stated that what remains now is the "Big 7" persona, which shaped his last album 'I Told Them,' and which he claims is constantly in conflict with his lover boy side.

This statement adds to a pattern of strained relations between the international star and his Nigerian audience. Throughout his career, Burna Boy has repeatedly accused Nigerians of undermining his success and has expressed dissatisfaction with the local music ecosystem.

The "African Giant" persona was prominently featured in his 2019 album of the same name and his Grammy-winning project 'Twice As Tall,' both of which contained strong elements of pan-Africanism.

In the past, Burna Boy has claimed that several individuals in the Nigerian music industry, including media outlets, blacklisted him. Earlier this year, he controversially stated that Nigerian social media fans cannot help artists fill stadiums internationally. He also remarked that being number one in Nigeria is not worth celebrating because "the streams don't pay much."

Industry observers have noted that Burna Boy often makes provocative statements ahead of new releases. His latest comments come just hours before the release of his new collaboration with American rapper Travis Scott titled "TATATA," scheduled for midnight WAT.

The artist's eighth album, 'No Sign of Weakness,' is expected to be released in the coming weeks, further establishing his evolution beyond the "African Giant" persona that initially brought him global recognition.