Veteran Nigerian rapper Illbliss has advised upcoming artists not to rely exclusively on their musical talents for financial stability, emphasizing the importance of developing alternative income sources.
The rapper shared this counsel while responding to a viral interview clip featuring music executive Ayo Animashaun, who revealed that contrary to popular belief, only a small percentage of Nigerian artists are actually earning substantial income from their music careers.
"A lot of artists are not making money. You say artists are making money — you can't count ten," Animashaun stated in the interview that has sparked conversations across social media platforms.
Taking to X (formerly Twitter), Illbliss wrote: "Dear Upcoming.... Little advise from IllBliss: Learn a skill or find a second and third hustle that will help you keep the lights on!"
Reality Check for Nigeria's Music Industry
This advice comes at a time when Nigeria's entertainment industry continues to grow globally, creating a perception that success and financial stability are easily attainable. However, industry insiders have consistently highlighted the significant challenges faced by newcomers and even established artists in monetizing their talents effectively.
Illbliss, whose real name is Tobechukwu Melvin Ejiofor, has maintained longevity in the Nigerian music industry partly due to his diversified career portfolio. Beyond music, he has ventured into acting, entrepreneurship, and talent management—embodying the very advice he now shares with the next generation.
The rapper's counsel aligns with growing conversations about financial literacy and career sustainability in Nigeria's creative industries, where many talented individuals struggle despite apparent visibility and popularity.
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