Popular Nigerian musician Raoul John Njeng-Njeng, better known as Skales, has shared his thoughts on why many artists fail to reach their full potential, attributing it to a lack of persistence.

In a statement posted on his X (formerly Twitter) handle on Monday, the artist emphasized that consistency and determination are crucial factors for success in the music industry.

"Your music will take you places all over the globe. You just need to be consistent enough to see it happen," Skales wrote. "Most artists quit before the blessings show up. Keep going."

His advice comes at a significant moment in his own career, as he recently experienced a resurgence in popularity when his 2014 hit song "Shake Body" gained renewed attention. The track went viral again after Barcelona's teenage football sensation Lamine Yamal was seen dancing to it, bringing the decade-old song back into the spotlight.

Following this unexpected career boost, Skales had previously mentioned that his "life just restarted," suggesting the viral moment has opened new opportunities for him ten years after the song's initial release.

The artist's message resonates with many in Nigeria's competitive music industry, where numerous talented performers struggle to maintain momentum throughout their careers despite initial success.

Skales has been vocal about challenges in the industry before, having previously stated that "people I helped in the music industry betrayed me" and that "Nigeria doesn't honour its heroes" in reference to the music scene.

His recent comments serve as both a reflection on his own journey and encouragement to upcoming artists facing the uncertainties of the music business.