Knorr, Nigeria's leading seasoning brand, made a significant impact at the Red Circle Nollywood movie premiere held on May 31, 2025, in Lagos. As a major sponsor of the event, Knorr transformed one of the most anticipated nights on Nigeria's entertainment calendar into an unforgettable experience that seamlessly blended culinary delight, cinematic art, and cultural connection.
The crime thriller, produced by Nora Awolowo and Abdul Tijani-Ahmed and directed by Akay Mason, explores the complexities of power and corruption in contemporary Lagos. The premiere attracted a star-studded guest list including Folu Storms, Timini Egbuson, Tobi Bakre, Lateef Adedimeji, Omowunmi Dada, Mike Afolarin, and Debo 'Mr Macaroni'.
Knorr's presence at the event went beyond traditional sponsorship. The brand created an interactive space that quickly became a favorite among attendees, offering delicious jollof rice and an engaging content stand where guests could capture photos and videos, providing a complete experiential package that resonated with Nigeria's vibrant entertainment culture.
Bridging Culinary Excellence and Entertainment
"Being part of the Red Circle premiere is an extension of our commitment to show up where culture happens," said Damilola Dania, Category Manager, Nutrition, Unilever West Africa. "We are not just in kitchens; we are in conversations, in pop culture moments that matter to our consumers. From the aroma of good food to the joy of shared experiences, Knorr continues to bring people together in authentic and exciting ways."
The brand's strategic presence throughout the event—from the red carpet to the after-party—created a comfortable space where guests could relax, engage, and enjoy familiar flavors, reinforcing Knorr's deep-rooted connection to Nigerian homes and cultural gatherings.
Red Circle is scheduled to hit cinemas nationwide on June 6, 2025, with Knorr continuing its support through the film's theatrical release.
For more updates on cultural events and brand activities, follow Knorr Nigeria on Instagram and Facebook.
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