Knorr, Nigeria's leading seasoning brand, made a significant impact at the Red Circle Nollywood movie premiere held on May 31, 2025, in Lagos. As a major sponsor of the event, Knorr transformed the evening into a multisensory experience that seamlessly blended culinary delight with cinematic entertainment.
The crime thriller, produced by Nora Awolowo and Abdul Tijani-Ahmed and directed by Akay Mason, explores the complexities of power and corruption in contemporary Lagos. The premiere attracted a star-studded guest list including Folu Storms, Timini Egbuson, Tobi Bakre, Lateef Adedimeji, Omowunmi Dada, Mike Afolarin, and Debo 'Mr Macaroni'.
Creating a Cultural Connection
Knorr's presence went beyond traditional sponsorship, offering guests a complete experience that included delicious jollof rice and an interactive content stand for photo and video opportunities. The brand's activation area quickly became a favorite spot among attendees, reinforcing Knorr's deep-rooted connection to Nigerian kitchens and culture.
"Being part of the Red Circle premiere is an extension of our commitment to show up where culture happens," said Damilola Dania, Category Manager, Nutrition, Unilever West Africa. "We are not just in kitchens; we are in conversations, in pop culture moments that matter to our consumers. From the aroma of good food to the joy of shared experiences, Knorr continues to bring people together in authentic and exciting ways."
The brand's presence created a comfortable space where guests could relax and engage throughout the event, from the red carpet to the after-party, while enjoying familiar flavors that resonated with the audience.
Film Release Information
Red Circle is scheduled to hit cinemas nationwide on June 6, 2025. Film enthusiasts and Knorr fans alike can look forward to experiencing this gripping Nollywood production that promises to deliver both entertainment and social commentary.
For more information about upcoming cultural events and brand activities, follow Knorr Nigeria on social media platforms.
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