Leading mobile banking platform PalmPay has launched a comprehensive Corporate Social Responsibility (CSR) initiative called "Passing the Baton" across Kano and Kaduna States, aimed at expanding financial inclusion and empowering women entrepreneurs in Northern Nigeria.
The initiative represents PalmPay's commitment to bridging the opportunity gap in Northern Nigeria by providing financial literacy training and micro-business branding support to 5,000 women-owned businesses in the region.
Chika Nwosu, Managing Director of PalmPay, emphasized the company's vision for inclusive development, stating, "At PalmPay, we believe that real financial inclusion must be far reaching and cover the grassroots. Our new CSR program is focused on supporting gender equity by equipping women with the knowledge, tools, and visibility they need to thrive as entrepreneurs in their communities."
Comprehensive Support Package
Through the "Passing the Baton" initiative, beneficiaries will receive a comprehensive support package that includes:
- Free health insurance
- Hands-on training workshops
- Enhanced store branding to boost visibility
- Branded merchandise to strengthen business presence
The program has received high-profile endorsement from His Royal Highness, the Emir of Kano, Dr. Muhammadu Sanusi II, who has urged other stakeholders to join forces with PalmPay in ensuring the North benefits fully from the growing digital economy.
Strategic Expansion in Northern Nigeria
The initiative forms part of PalmPay's broader strategy to extend its innovative financial solutions and expand its footprint in Northern Nigeria. The company aims to build sustainable partnerships with local stakeholders for long-term impact in the region.
Community stakeholders have commended PalmPay for the initiative, which is expected to serve as a model for similar projects across other northern states.
As PalmPay continues to scale across Nigeria, the company remains committed to bridging the financial inclusion gap and empowering underserved groups, particularly women and youth, through its innovative solutions and impact initiatives.
