The Standard Organisation of Nigeria (SON) has empowered Nigerian consumers to play a crucial role in ensuring the production of high-quality goods by reporting manufacturers of substandard products.

During a public sensitization meeting held in Yola on Thursday, SON officials urged members of the public to become quality ambassadors by actively identifying and reporting substandard goods for appropriate sanctions against manufacturers.

Mrs. Talatu Ethan, Head of Corporate Affairs at SON, who represented the Director General, Dr. Ifeanyi Okeke, advised consumers to adopt specific purchasing habits that would protect them from substandard products.

"We have offices in all the states. If you find what you buy to be substandard, bring the product and the receipt," she stated, assuring that SON would facilitate refunds and hold manufacturers accountable for poor quality products.

Mrs. Ethan emphasized the importance of buying only goods with clearly indicated manufacturing addresses and obtaining receipts for purchases, which makes it easier to trace manufacturers if quality issues arise.

The organization also encouraged Nigerians to support local industries by purchasing made-in-Nigeria products, stressing that patriotism should not mean accepting inferior quality. According to SON officials, many Nigerian manufacturers produce goods that meet international standards.

Mr. James Yakzum, North East Regional Director of SON, reinforced this message, stating, "Nigerian goods are made to last. Where you come across substandard goods, alert us. We are determined to eradicate fake or low-quality products."

He cautioned consumers against purchasing products without physical manufacturing addresses, as such items may be counterfeit and make accountability difficult when quality issues arise.

The public sensitization event in Yola attracted participants from various sectors, including manufacturers of SON-certified products, highlighting the organization's commitment to engaging stakeholders in the fight against substandard goods in the Nigerian market.