Knorr, Nigeria's leading seasoning brand, made a significant impact at the Red Circle Nollywood movie premiere held on May 31, 2025, in Lagos, transforming the event into a multisensory experience that celebrated both cinema and culinary excellence.
As a major sponsor of the event, Knorr created a dedicated space that quickly became a focal point for attendees, serving their signature jollof rice and providing interactive content areas where guests could capture memorable moments through photos and videos.
Star-Studded Affair Meets Culinary Excellence
The premiere attracted numerous Nollywood celebrities, including cast members Folu Storms, Timini Egbuson, Tobi Bakre, Lateef Adedimeji, Omowunmi Dada, Mike Afolarin, and Debo 'Mr Macaroni'. The crime thriller, produced by Nora Awolowo and Abdul Tijani-Ahmed and directed by Akay Mason, explores themes of power and corruption in contemporary Lagos.
Damilola Dania, Category Manager, Nutrition at Unilever West Africa, emphasized the brand's cultural significance: "Being part of the Red Circle premiere is an extension of our commitment to show up where culture happens. We are not just in kitchens; we are in conversations, in pop culture moments that matter to our consumers."
Blending Entertainment with Cultural Connection
Knorr's presence at the event went beyond traditional sponsorship, creating an environment where guests could relax and engage while enjoying familiar flavors. The brand's activation strategy effectively balanced entertainment value with authentic cultural connection, reinforcing its position as a staple in Nigerian households.
The Red Circle film is scheduled to hit cinemas nationwide on June 6, 2025, bringing its exploration of Lagos' social dynamics to audiences across the country.
For those interested in following Knorr's future cultural engagements, the brand maintains an active presence on social media platforms including Instagram and Facebook as @KnorrNigeria, and on TikTok as @cookingwithknorr_.
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