Orange Group, a leading West African Fast Moving Consumer Goods (FMCG) company, has announced the launch of its comprehensive "Nourishing Naija" campaign to commemorate World Milk Day 2025. The initiative, which kicks off on June 1st, centers around GINMIL, the company's innovative beverage product.

The campaign aligns with the global World Milk Day theme "Let's Celebrate the Power of Dairy" and aims to highlight milk as nature's original superfood – a nutritional powerhouse that has nourished generations with its unique combination of proteins, vitamins, and bone-strengthening calcium.

Speaking on the initiative, Orange Group's Media and Communications Director, Uchenna Ezenna, emphasized the significance of the campaign: "We celebrate GINMIL as more than just a product; it's our commitment to honoring milk's legacy while innovating for modern Nigerian lives. From immune-boosting benefits to digestive wellness, GINMIL nourishes and powers Nigerians – one sip, one meal, and one day at a time."

Multi-Faceted Campaign Approach

The "Nourishing Naija" campaign features several strategic components designed to educate, engage, and celebrate with Nigerian communities:

- Interactive milk booths will be stationed across major Nigerian cities, offering free GINMIL samples and educational materials about milk's nutritional benefits.

- A recipe-focused social media contest will encourage Nigerians to share creative ways they incorporate GINMIL into their daily meals using the hashtag #GinmilNourishNaija.

- Strategic partnerships with health and wellness influencers will help amplify the campaign's reach and educate Nigerians about milk's role in healthy living.

- A week-long educational content series will emphasize milk's power in supporting bone health, immune function, and overall wellness.

- Interactive social media live sessions featuring nutrition experts will discuss the benefits of incorporating milk into daily diets.

Tradition Meets Innovation

According to Orange Group, GINMIL represents the perfect blend of tradition, health, and innovation – keeping milk's nourishing power at the core while adapting it for today's dynamic and fast-paced lifestyles. The product is designed to amplify milk's inherent benefits while adding convenient versatility, ensuring that nutritious choices become easier for Nigerians to make every day.

Whether enjoyed alone or added to foods and drinks, GINMIL aims to bridge time-honored nutrition with contemporary convenience, inviting Nigerians to rediscover the nourishing power of milk through this innovative product.

World Milk Day, established by the Food and Agriculture Organization (FAO) of the United Nations in 2001, is celebrated annually on June 1st to recognize the importance of milk as a global food and celebrate the dairy sector's contributions to sustainability, nutrition, and livelihoods worldwide.

Orange Group continues to position itself as a leading innovative FMCG company in Nigeria committed to providing high-quality products that enhance the daily lives of consumers, with a strong focus on community well-being and promoting healthier lifestyles.