Infinix Nigeria has clinched the prestigious 'User-Friendly Smartphone Brand of the Year' award at the 16th Africa Beacon of ICT (BoICT) Awards ceremony held in Lagos on May 24, 2025.
The recognition celebrates the smartphone manufacturer's outstanding approach to innovation, intuitive design, and accessible pricing strategies that have resonated strongly with Africa's expanding youth market.
Yemisi Ode, Marketing Communications & PR Manager at Infinix Nigeria, expressed pride in the achievement, stating: "This award reaffirms our mission to empower today's youth with devices that blend cutting-edge innovation and everyday usability. Our devices are designed to elevate the lifestyle and creativity of our users."
The award follows the recent launch of the Infinix NOTE 50 Series, which has redefined expectations in the mid-range smartphone segment. The series features premium materials including an ArmorAlloy™ metal frame and incorporates advanced One-Tap AI functionalities, demonstrating Infinix's commitment to delivering high-performance, user-centric devices at competitive price points.
Organized by Communications Week Media Limited, the BoICT Awards celebrates contributions from leading individuals and organizations driving digital transformation and excellence across Africa's ICT ecosystem. Ken Nwogbo, Founder and Editor-in-Chief of Communications Week, emphasized that the awards aim not only to recognize achievements but also to encourage continuous innovation within the industry.
Infinix has built a reputation for consistently delivering cutting-edge smart devices that combine stylish design with advanced technology. The brand continues to operate under its essence "The Future Is Now," empowering users to lead intelligent, connected lives through accessible technology.
This latest accolade further cements Infinix's position as a leading smartphone brand in Nigeria and across the African continent, particularly in its ability to understand and meet the needs of its target demographic.
