PalmPay, Africa's leading mobile financial platform, has announced Amarachi Ujunwa Nwakire as the grand prize winner of its Wealth Wish Campaign, rewarding her with a cash prize of N3,000,000.

The campaign, which ran from April 2 to April 30, 2025, was designed to promote a stronger savings culture among Nigerians by offering an engaging and rewarding way for users to save while enjoying the thrill of competition.

Millions of PalmPay users participated in a series of themed savings challenges using various savings tools such as CashBox, Target Savings, and Spend & Save. Participants set and met savings targets to increase their chances of winning the grand prize.

Amarachi, who used the PalmPay CashBox feature to reach her savings target, expressed her excitement about the win: "When I saw the Wealth Wish Campaign on my PalmPay dashboard, I decided to give it a try and transferred money to meet the savings requirement. On the day of the draw, I got a notification, and to my surprise, I had won N3 million. I was in total shock."

She added, "I've been using PalmPay's Fixed Savings feature since a friend introduced it to me last year, and I'm so glad I did. Thank you, PalmPay."

In addition to the grand prize draw held on April 30, several participants were rewarded with cash prizes of N50,000 throughout the campaign period.

Speaking on the campaign's impact, Habib David Kowontan, Head of Wealth Product at PalmPay, said: "The Wealth Wish Campaign was designed to show that saving can be both rewarding and enjoyable. We combined the excitement of winning with the discipline of structured savings, and the response from users was overwhelming."

"At PalmPay, we believe wealth is built on consistency and discipline. Our suite of wealth products provides users with secure, flexible, and rewarding ways to grow their finances. The success of this campaign demonstrates that with the right tools and incentives, Nigerians are eager to embrace a savings culture," he added.

The prize presentation was held at the PalmPay office with key company representatives in attendance, including Chika Nwosu, Managing Director, and Femi Hanson, Head of Marketing & Communications.

PalmPay continues to demonstrate its commitment to delivering value to its users by offering innovative products that empower Nigerians to take control of their finances in an increasingly digital economy.