Manchester United has made two significant senior appointments to strengthen their leadership structure ahead of the 2025/36 Premier League season, as the club continues its rebuilding efforts following a disappointing previous campaign.
On Wednesday, the Red Devils announced Kirstin Furber as the club's new people director, tasked with developing and evolving the workforce and people culture at Old Trafford. Simultaneously, Mike Sansoni was appointed as director of data after spending over a decade with the Mercedes-AMG Petronas Formula One team.
Sansoni will report directly to Omar Berrada, Manchester United's chief executive, as part of the club's strategic restructuring initiative.
These appointments come at a crucial time for Manchester United, who are determined to strengthen all areas of the club following their underwhelming 2024/25 season. Under Ruben Amorim's management, the team failed to secure any major trophies and finished in the bottom half of the Premier League table—a shocking outcome for a club of United's stature.
Adding to their disappointments, the Red Devils also suffered defeat in the UEFA Europa League final against Premier League rivals Tottenham Hotspur, further highlighting the need for comprehensive changes within the organization.
The appointments reflect Manchester United's commitment to modernizing their approach both on and off the pitch, with particular emphasis on people management and data analytics—areas where elite football clubs are increasingly focusing resources to gain competitive advantages.
These strategic moves signal the club's recognition that success in modern football requires excellence not just in player recruitment and coaching, but also in organizational structure, culture, and data-driven decision making.
Manchester United fans will be hoping these behind-the-scenes changes will translate to improved performances on the pitch as they look toward the upcoming season with cautious optimism.
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