Nigeria's first female pidgin commentator, Suo Chapele, is set to premiere a groundbreaking sports broadcast titled 'She Plays, She Leads' on the 1xBet Nigeria YouTube channel on June 4, 2025.
The 40-minute broadcast aims to address the challenges women face in building careers in sports, not only as athletes but also as commentators, managers, marketers, and influencers in Nigeria and globally.
"Building a career in sports is possible for girls in Nigeria, but it's a tough hill to climb without dedication, creativity, and support. I choose to look at the women who continue to thrive — they reassure me that I can too, despite and in spite," Chapele stated.
Breaking Barriers in Sports Media
As a trailblazer who has successfully navigated the male-dominated sports media landscape, Chapele will share insights on how women can start careers in environments that don't expect them, resist pressure and imposed roles, and develop their audience and public voice.
"I chose to start 'She Plays, She Leads' as a live show because I want to have meaningful conversations that go beyond surface-level messaging. This isn't just a performance — it's a platform. A place where women can speak, share, and shape culture," she explained.
The broadcast will focus not on idealized success stories but on real challenges, doubts, choices, and the step-by-step journey of building influence in sports media.
Partnership with 1xBet
Chapele's collaboration with 1xBet represents more than a typical brand ambassadorship. It reflects a shared vision of sport as a medium for development, education, and social impact.
"As an ambassador, I'm proud to support a platform that believes in inclusivity, opportunity, and the real stories behind every voice," Chapele emphasized.
1xBet has consistently supported socially important initiatives in Africa, particularly those aimed at expanding opportunities for women in sports.
Target Audience
The broadcast is designed for women who see themselves in various roles within sports—from analytics and communications to production and management. It targets those who want to understand what modern leadership looks like without simplification and filters.
"I hope with this 'She Plays, She Leads' project, we have the chance to pour positivity into another young woman so she in turn can shake off the malaise and fly in her own way too," Suo said.
Viewers can watch 'She Plays, She Leads' live on June 4 on the 1xBet Nigeria YouTube channel or catch the recording after it's released. The channel is accessible at https://www.youtube.com/@1xBTNigeria.
