Xiaomi is set to launch an electrifying Mid-Year Sale campaign that offers Nigerian consumers not just discounted tech gadgets but also the opportunity to win a dream car valued at ₦8 million, the company announced on Monday.
The promotional event, scheduled to run from May 27th to June 30th, 2025, aims to reward loyal customers while attracting new ones with an impressive lineup of products and a life-changing grand prize.
How to Participate
Participation in the promotion is straightforward. Customers need only purchase any Xiaomi product from authorized stores or partner outlets during the promotional period to be automatically entered into a lucky draw for the grand prize—a car worth ₦8 million.
"This isn't just any giveaway. Xiaomi is raising the bar and rewarding its loyal customers in a big way, turning everyday shopping into a life-changing opportunity," the company stated.
Featured Products
The Mid-Year Sale will showcase a diverse range of Xiaomi products catering to different user needs and budgets. Flagship offerings include the Redmi Note 14 Series, designed for performance-oriented users with powerful processors and high-resolution cameras.
For budget-conscious consumers, the Redmi A5 provides essential features at an entry-level price point, while the Redmi A3 and A3 Pro offer enhanced specifications with Xiaomi's signature MIUI experience. The Redmi 14C focuses on reliability for everyday use.
Beyond smartphones, the promotion includes the Redmi Pad SE and Pad Pro tablets for productivity and entertainment, as well as the Redmi Buds 6 Series for immersive audio experiences.
Where to Shop
Xiaomi has expanded its retail network to make participation accessible across Nigeria. Customers can visit any Xiaomi authorized store or shop with trusted partners including FINET, RAYA, 3CHUB, SLOT, POINTEK, FINE BROTHER, CALLUS MILLER, and other authorized Xiaomi retailers nationwide.
Online shoppers can also participate by purchasing through the Xiaomi Official Store on Jumia, with all online purchases equally eligible for the grand prize draw.
The Xiaomi Mid-Year Sale represents a significant marketing initiative in Nigeria's competitive tech retail space, combining product discounts with a high-value incentive to drive consumer engagement during the mid-year period.
Tech enthusiasts and potential customers are encouraged to visit authorized outlets early in the promotion period to secure their preferred devices and maximize their chances of winning the grand prize.
